WOMEN'S ENTREPRENEURIAL MOTIVATION; A LITERATURE REVIEW

Abstract

The research seeks to uncover facts about women's motivation in entrepreneurship. At the end of the study, the discussion focuses on positioning the research which is expected to become the latest research on women's motivation in building businesses. Using the latest journal-based literature study approach. The results of the analysis show that objects or problems need to be followed up as the state of the art in research is to continue discussing women's motivation from a more unique perspective such as single parents, women's motivation in terms of economic transition (challenges) in the household, obstacles and support. entrepreneurship. Second, the researcher's suggestion in uncovering women's motivation in entrepreneurship is to suggest using a qualitative approach, or comparative study with various social characteristics and regional characteristics.

Keywords: Entrepreneurship, Motivation, Women,