AN IMPACT OF FINTECH SERVICES ON INVESTMENT BEHAVIOR OF RETAIL INVESTORS IN BANKING SECTOR

Abstract

The use of Financial Technology (Fintech) services has significantly impacted the investment behavior of retail investors in the of banking sector. This research is aims to explore effects of the Fintech services on the investment behavior of retail investors by examining the key factors influencing their investment decisions. The research adopts a qualitative approach, utilizing a review of existing literature on Fintech, investment behavior, and retail investors in the banking sector. The findings reveal that the adoption of Fintech services has revolutionized the investment landscape, providing retail investors with easy access to investment opportunities, real-time data, and sophisticated investment tools. The research highlights that retail investors who adopt Fintech services are more likely to be tech-savvy, financially literate, and have higher levels of trust in digital platforms. However, concerns about data security, privacy, and regulatory compliance remain as challenges that impact on the behavior of the investments

Key Word: Fintech, Investment, Retail, Banking sector