AN EMPIRICAL STUDY ON CONSUMERS’ ONLINE SHOPPING DECISIONWITH REFERENCE TO E-RETAILING IN BANGALORE CITY

Abstract

To gain a competitive edge in the market, marketers need to be aware of how customers behave when purchasing online. It's critical to assess and understand the elements that motivate clients to make online purchases in order to satisfy customer requests. Distribution channel quality influence on online marketing was tested and result suggest that  its influence on buying intention is no significant but  its effect on buyer behaviours is significant.