SUSTAINABLE TOURISM IN THE CONTEXT OF INDIAN CITIES: A CASE STUDY OF BODHGAYA

Abstract

Purpose: The objective of this study was to explore the concept of sustainable tourism in the context of Indian cities, using Bodhgaya as a case study.

Theoretical framework: Numerous studies have been undertaken on various facets of sustainability, including its effects on culture, society, and the environment, as well as its perceived economic advantages. However, there is still much to investigate and learn about sustainable tourism in the core area of Indian cities.

Design/methodology/approach: The study utilizes a secondary data-gathering process where the data was gathered using various journals, books, newspapers, webpages, governmental databases, etc. The data is then analyzed using trend analysis.

Findings: The main results indicate that sustainable tourism can be achieved in Indian cities through community involvement, responsible tourism practices, and environmental conservation.

Research, Practical & Social implications: The study contributes by providing the various factors and implications of sustainable tourism in the cities of India. This will help government to make policies and drafts for increasing the adaptability towards sustainability for tourism sector in India.

Originality/value: The study contributes to the understanding of sustainable tourism in the context of Indian cities and provides implications for policymakers, tourism stakeholders, and local communities to promote sustainable tourism practices.

Keywords: Sustainable Tourism, World Tourism Organisation, Economy, Bodhgaya, India