INFLUENCE OF WORK LIFE CONFLICT ON WORK SATISFACTION LEVEL OF WOMEN ENTREPRENEURS IN PALAKKAD DISTRICT OF KERALA

Abstract

Due to the socioeconomic changes that are taking place in society, work-family conflict (WFC) issues have received an increasing amount of scholarly attention over time. Accordingly, a lot of time and energy has been spent researching the WFC experiences that employees have had, but the discussion regarding female business owners. Existing literature recognizes work-family conflict in different occupations but lacks a comprehensive understanding of its specific impact on the job satisfaction of women entrepreneurs. Despite a substantial number of enterprises in Kerala and particularly in Palakkad district being led by women, there is a notable absence of significant studies on the correlation between work-life conflict and entrepreneurs' satisfaction in the region .The study was conducted for 120 respondent’s collected using random sampling technique, using the data collected through structured questionnaire. THE TOOLS USED were factor analysis and ANOVA test for analyzing the data collected. According to the results derived and interpretations made, the research adds to a more thorough understanding of the difficulties faced by women in entrepreneurship by illuminating these crucial areas.

Key words: work life conflict, work satisfaction, women entrepreneurs, Palakkad district