A STUDY ON IMPACT OF DIGITAL BRANDING AND PACKAGING ON CONSUMER PURCHASE DECISIONS

Authors

  • 1G. Nagaraj, 2J. Anthony Gruze Thangaraj, 3Kriti Phukan, 4Rajesh Deb Barman, 5Ramesh Naik Vankadoth Author

Abstract

The advent of the digital era has ushered in transformative changes in how businesses engage with consumers. Digital branding and packaging have emerged as pivotal elements in shaping consumer purchase decisions, providing a dynamic and immersive experience. This Paper aims to explore the profound impact of digital branding and packaging on the choices consumers make, unraveling the intricate web of influences that define the contemporary shopping landscape.

KEYWORDS: Digital, Business, Branding, Packaging, Shopping.

Published

2023-11-23

Issue

Vol. 5 No. 2 (2023)

Section

Articles

How to Cite

A STUDY ON IMPACT OF DIGITAL BRANDING AND PACKAGING ON CONSUMER PURCHASE DECISIONS. (2023). Journal of Research Administration, 5(2), 3184-3189. https://journalra.org/index.php/jra/article/view/491