RELEVANCE OF CONTENT MARKETING IN THE ERA OF DIGITAL MARKETING

Abstract

The adage "Change is the law of nature" is well suited for traditional marketers and established businesses who have battled to keep up with the rapidly evolving field of internet marketing as consumers, leads, and clients have gotten more savvy in this new environment. However, businesses cannot afford to ignore shifts in consumer behaviour, which is why they have adopted the modern marketing approach. Digital marketing has significantly replaced traditional marketing in the modern day. Through the creation and sharing of social media material that improves customers' daily lives, content marketing has grown to become one of the most effective marketing strategies in the world of digital marketing. Effective content is important in the era of digital marketing since it raises consumer awareness, piques their interest, and helps us keep older customers. Compared to other forms of advertising, it is a low-cost investment. This study emphasizes the value of content marketing in contemporary marketplaces as well as its strategies and consumer awareness. This paper discusses the application of content marketing in businesses and how it helps businesses.

Keywords: Content marketing, Digital Marketing, B2B, B2C, SEO.