A STUDY ON EFFECT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON PERFORMANCE OF AUTOMOBILE FIRMS IN CHENNAI

Abstract

The present study examines the effect of supply chain management practices on the performance of automobile firms in Chennai. The study is motivated by the need to understand how supply chain management practices influence the performance of firms in the highly competitive automobile industry. The study uses a quantitative research approach, and data was collected from 200 respondents who were employees of different automobile firms. The data was analyzed using descriptive statistics, simple percentage analysis, factor analysis, and multiple regression analysis. The findings of the study suggest that supply chain management practices have a significant positive effect on effective interaction, ability of supply chain, technology adoption, tractability and planning. The study concludes that automobile firms that should adopt effective supply chain management practices are likely to achieve superior performance.

Key Words: Supply Chain Management, Performance, Automobile Firms, Technology Adoption, Planning, Tractability.