STRATEGIC HRM PRACTICES: ADDRESSING CONTEMPORARY CHALLENGES FOR ENHANCED ORGANIZATIONAL PERFORMANCE

Abstract

This study examines the pivotal role of Human Resource Management (HRM) in organizational performance and the challenges encountered by HR professionals in the contemporary business landscape. The primary focus is on understanding the multifaceted contributions of HRM practices towards enhancing organizational success, encompassing talent acquisition, employee development, performance management, and fostering a conducive work culture. Furthermore, this research delves into the intricacies of challenges faced by HR professionals in today's era, including talent retention, diversity and inclusion initiatives, technological advancements, remote work dynamics, employee well-being, skill gaps, global talent management, change management complexities, data management, legal compliance, and employee engagement strategies. Additionally, practical suggestions and strategies are proposed to mitigate these challenges, emphasizing adaptability, continuous learning, and innovative approaches in addressing the evolving demands of the contemporary workplace. This study amalgamates theoretical insights and empirical findings to underscore the criticality of HRM in organizational performance and offers pragmatic solutions to navigate the challenges encountered by HR professionals in the dynamic modern landscape.

Keywords: HR Management, Organizational Performance, Contemporary Challenges