THE ROLE OF E-COMPANIES AND E-SUPPLY CHAIN MANAGEMENT IN ENHANCING EMPLOYEE ENGAGEMENT: A COMPREHENSIVE ANALYSIS

Abstract

In the contemporary business landscape, e-commerce companies (e-companies) and e-supply chain management play a pivotal role in shaping organizational dynamics, including employee engagement. This comprehensive analysis aims to delve into the intricate relationship between e-companies, e-supply chain management, and employee engagement. By examining various theoretical frameworks, empirical studies, and practical insights, this research sheds light on how e-companies can utilize e-supply chain management practices to enhance employee engagement. Methodologically, a qualitative approach is adopted, incorporating literature review, case studies, and expert interviews. The objectives include understanding the concept of employee engagement, exploring the role of e-companies and e-supply chain management in fostering engagement, and identifying strategies for optimizing employee engagement in e-commerce settings. The findings underscore the significance of leveraging digital platforms, fostering communication and collaboration, promoting work-life balance, and providing opportunities for skill development to bolster employee engagement in e-companies. The analysis concludes by highlighting the implications for e-commerce businesses and offering recommendations for future research and practice.

Keywords: Enhancing Employee Engagement, E-commerce, Technology development, Digitalization.