A STUDY ON MARKETING FACILITY IN AGRICULTURAL MARKETING IN KAMRUP DISTRICT OF ASSAM

Abstract

In the age of Neo - liberal economy pursued by globalization agricultural marketing has assumed a great importance. The agricultural sector plays a crucial role in the economy of Assam, with Kamrup District being one of the prominent regions for agricultural production. However, the lack of adequate marketing facilities has been a persistent issue faced by farmers in this region. In the age of digitalization, one has to think that technological advancement would bring tremendous development in agricultural marketing but our farmers have failed to achieve the goal in reality.  This study aims to explore the existing marketing facilities in agricultural marketing in Kamrup District and provide insights into the challenges and potential solutions. Through primary data collection and analysis, this study sheds light on the current scenario and proposes recommendations for improving marketing facilities in the agricultural sector.

Keywords: Neo - Liberal Economy, Globalization, Digitalization, Technological advancement