THE MEDIATION ROLE OF ONLINE LEARNING MOTIVATION ON THE USE OF SOCIAL MEDIA ON STUDENT LEARNING SATISFACTION

Abstract

Learning by utilizing technology is nothing new in the world of Indonesian education. Apart from that, mastery of technology among students also enables high internet use, one of which is social media. This research aims to analyze the influence of the use of social media (Social Media Utilization) on student satisfaction (Student Satisfaction) at State Vocational Schools in Gianyar Regency, Bali Province, Indonesia. This research method uses a quantitative approach, ex post facto type. The research sample was 345 respondents, there were 28 vocational schools in Gianyar district consisting of 8 public vocational schools and 20 private vocational schools as research locations. Based on the data, it shows that there is a significant influence of social media use on learning satisfaction of 0.031. This research concludes that the quality of educational services has a significant effect on online learning motivation, the higher the quality of educational services will have an effect on increasing online learning motivation, and the use of social media does not have a significant effect on online learning motivation, the higher the intensity of social media use cannot influence increasing motivation. online learning. However, the use of social media has a significant effect on learning satisfaction. The novelty of this research shows that the higher the intensity of social media use, the greater the influence on learning satisfaction.

Keywords: Motivation, Online, service quality, Social Media, Pedagogy, Learning satisfaction