CHALLENGES AND OPPORTUNITIES FOR SUSTAINABLE TOURISM IN RURAL ASSAM: A CASE STUDY ANALYSIS

Abstract

            This case study delves into the intricate dynamics of sustainable tourism in rural Assam, India, shedding light on the evolving challenges and opportunities within the burgeoning tourism industry. The research critically examines the long-term implications of tourism growth on the environment, culture, and community well-being in the region. Through a comprehensive analysis framework encompassing environmental preservation, socio-cultural integrity, and economic viability, the study offers insights into the multifaceted dimensions of sustainability. Employing extensive fieldwork and qualitative research methods, the study uncovers the delicate equilibrium that rural Assam strives to maintain between reaping the benefits of tourism and ensuring sustainable development imperatives. Key challenges, including environmental degradation, cultural commodification, and community displacement, are highlighted, providing a nuanced understanding of the obstacles faced by the region. Simultaneously, the research identifies promising opportunities for the cultivation of sustainable tourism practices that align with the distinctive characteristics of rural Assam. The findings seek to empower policymakers, local communities, and industry stakeholders with strategies to navigate challenges and leverage opportunities for sustainable tourism. Ultimately, this study contributes to the broader discourse on responsible tourism practices, emphasizing their pivotal role in fostering holistic development in rural settings.

Key Words: Rural Tourism, Sustainable Tourism, Tourists.