EVALUATION OF WORKING CREATIVITY OF REAL ESTATE SALES STAFF

Abstract

Work creativity increases curiosity and promotes the desire to learn. One method of fostering creativity is by asking questions, which builds ideas with help and insight from others. Managers who understand strategies that encourage creativity and innovation can foster growth among employees and teams. Work creativity becomes very important in ensuring that a workplace functions happily and generates innovative concepts. This study was conducted with the aim of assessing the work creativity of real estate sales staff in Hanoi and neighboring provinces through survey results. The survey subjects are estate sales staff in Hanoi and neighboring provinces. We use both qualitative and quantitative research methods. Qualitative research methods are based on literature reviews and expert interviews. Quantitative research methods were carried out with SPSS software, including Cronbach’s alpha analysis, exploratory factor analysis, and independent T tests. Research results show that the work creativity of real estate sales staff in Hanoi and neighboring provinces is highly appreciated and meaningful, and there is not a statistically significant difference in the work creativity of real estate sales staff in Hanoi and neighboring provinces between these different family platforms. Based on this result, the study proposes some recommendations for real estate firms and employees.

Keywords:  human resources, labor economics, work creativity, real estate sales staff, real estate firms

JEL codes: C91, J81, M11