CONSUMER PROTECTION WITH SPECIAL REFERENCE TO E-COMMERCE FRAUD VICTIMS: IMPACTS, RIGHTS & RESERVATIONS

Abstract

In the world in which we are living in there,the Internet all over the world has become a useful marketing tool since it transitionedinto a globally connected network, serving as a platform for national and international transactions. In today's world, everyone is busy in their own lives and the easy solution is “shopping online”. There has been a huge shift in the way customers shop during the pandemic.There are various new procurement initiatives that not only bring a large number and variety of goods to potential consumers but also provide a wide range of businesses and a large market.

The approach of "information and communication technology" has an impact on people's lives, and the purchase and sale of goods and services are no exception. There is the advent of information technology as Internet has helped to facilitate and have new technologies such as electronic money transfer,and electronic data exchange, and it has evolved into business transactions enabled by information technology called "E-Commerce".E-Commerce is simply a division of E-Commerce, specifically the business aspect of E-Commerce.The growth of the world is improving as with the increased use of the internet it has developed many things and also there is a rapid adoption as there is a growth in the establishment and also the activities have commercialized as there is an improvement in the activities of businesses and their trade system (From 16 million Internet users in December 1995 to 2280 million Internet users).

In the context of the Internet,E-Commerce means conducting commercial activities through an electronic medium. If we define the word “E-Commerce”it can be termed and defined asby electronic means there is buying or selling a product such as through the Internet or other computer networks.If we compare various types of shopping then E-Commerce has developed very quickly because online shopping has many advantages due to easier transactions and lower costs. To make life easier, people can purchase things more easily and faster, have more alternatives, and order different products or services at lower prices.In E-Commerce transactions, there is a development of many technologies which include supply chain management, transferring money electronically, Internet banking, electronic data exchange, online transaction interchange and collection systems. automatic data. The world wide web has developed so much as it includes such technologies which are used in our day-to-day life and also which has made the life easier and these are the cell phones, telephones and email these are typically used by modern commerce at least at some point of time in the transaction lifecycle.

E-Commerce has many advantages because, on the one hand, it has lower costs, higher profits for the company, lower costs, better costs for customers, quick and comparable purchases, knowledge market, etc, but also if we see on the other side, there are more and more use of the internetit has limitations as many challenges have been presented while using the E-Commerce. If we see customer relations and deal with them there will be a lack of loyalty and risk of violating the diversity of consumer rights in E-Commerce.[1]

Consumer safety in E-trade transactions is extraordinarily crucial as there are numerous demanding situations in carrying out e-trade transactions. Protecting the consumer is the primary goal and while addressing their problem if it is not properly addressed with all the proper steps and mechanisms then it may lead to the loss of fair competition and the right information to the customers in the market and which results in the fraud and deception of consumers while doing their dealings in such online transactions. Therefore, protectingsuch victims from fraud has become more essential in the present time.

[1]There are many rights which generally include theliberty to privacy, the liberty to information, the liberty to get adequate information about the product etc.