AWARENESS AND ADOPTION LANDSCAPE: BIG DATA MANAGEMENT PRACTICES AMONG SMALL AND MEDIUM-SIZED ENTERPRISES IN DELHI NCR

Abstract

This study examines the present level of knowledge and implementation of “big data management” methods among “small and medium-sized companies (SMEs)” in the “Delhi National Capital Region (NCR)”. The study employs a quantitative research methodology to assess the impact of variables such as firm size and industry type on small and medium-sized enterprises' utilization of big data technology. This is done via the use of descriptive statistics and regression analysis. The findings demonstrate notable disparities, as larger corporations have greater levels of knowledge and implementation. The relationship between small and medium-sized enterprises (SMEs) and big data is influenced by unique characteristics related to the industry, which further emphasize the importance of the context. The results emphasize the importance of developing customized approaches that take into account the unique obstacles encountered by small and medium-sized enterprises (SMEs) of varying scales and operating in different sectors. This research provides significant contributions to the academic community and has practical consequences for policymakers and leaders of small and medium-sized enterprises (SMEs) who aim to promote a culture that relies on data in the ever-changing business environment of the Delhi National Capital Region (NCR). Given the crucial role that SMEs play in driving regional economic growth, it is essential to comprehend and tackle the complexities associated with the use of big data. This is necessary in order to maintain innovation and competitiveness in the ever-changing business landscape. This study provides a fundamental resource for future research efforts and interventions designed to assist “small and medium enterprises (SMEs)” in utilizing big data for strategic decision-making and overall business progress in the Delhi NCR region.

Keywords: “Big Data, Small and Medium-sized Enterprises (SMEs)”, Awareness, Adoption, Delhi NCR, Technology Integration.