ANALYSING INDIAN BANKING SERVICES DISTRIBUTION CHANNEL

Abstract

This research focuses on the analysis of distribution channels within Indian banking services, and comprehensively evaluates their effectiveness, scope, and customer engagement across urban and rural areas. The aim is to analyse the evolving landscape of banking distribution channels, assessing their impact on customer interactions and service provision. To achieve this, a quantitative research approach has been employed to analyse the distribution channels. The study will utilize secondary data from reports, industry publications, and banking databases to gauge transaction volumes, digital platform usage rates, customer footfall, and geographical coverage. Statistical analysis facilitates a comparative assessment of major banks, including the State Bank of India (SBI), Punjab National Bank (PNB), and Bank of Baroda. Findings from this research will offer insights into customer preferences, channel effectiveness, and the changing dynamics of banking services in both urban and rural contexts. The conclusion drawn from this study is significant to provide valuable guidance for banking institutions to enhance channel strategies, aiming to better cater to diverse customer segments and geographic locations within the Indian banking landscape.

Keywords: India, banking service, distribution channel, Services, SBI,