IMPACT OF MALL ATTRIBUTES ON WINDOW SHOPPING IN SHOPPING MALLS: A STUDY IN TELANGANA STATE

Abstract

Window shopping in a shopping mall for apparel purchase refers to the practice of browsing or looking at clothing and fashion items on display in store windows or showcases without the immediate intention to make a purchase. It allows shoppers to visually explore the latest trends, styles, and collections offered by various retailers within the mall. Window shopping is often done for leisure, inspiration, or to compare different options before making a final buying decision. It can also be a social activity, where friends or family members enjoy strolling through the mall, discussing fashion choices, and seeking inspiration for future purchases. While window shopping may not always lead to immediate purchases, it plays a significant role in influencing consumers' fashion preferences and can contribute to future buying decisions. This article has dealt with the window shopping behavior of customers in Telangana state.

Keywords: Window shopping – Shopping mall behavior – Apparel purchase