ABSOLUTE IMPACT OF PRICING ON SALES REVENUE OF SMALL AND MEDIUM SCALE (SMS) PHARMACEUTICAL FIRMS IN HYDERABAD, TELANGANA STATE

Abstract

The pharmaceutical sector, particularly in the small and medium scale (SMS) sector, is animportant contributor to the healthcare ecosystem. This study aims to examine the absolute impact of pricing on the sales revenue of SMS pharmaceutical companies in the lively market of Hyderabad, Telangana State. The investigate study uses a combination of methodologies, uniting qualitative insights combined with quantitative data analysis through surveys and interviews. Aninclusive literature review establishes the foundation for understanding the theoretical framework and existing knowledge gaps in the context of pricing, promotion within the pharmaceutical industry. Quantitative analysis our study engages the test of historical sales data and fiscal reports of selected SMS pharmaceutical companies over the past five years. Statistical models, including regression analysis, have been employed to identify correlations and quantify the impact of pricing strategies on sales revenue.

In parallel, qualitative data gathered through interviews with key stakeholders such as marketing managers, sales executives, and consumers. These interviews aim to offer a nuanced understanding of the background factors influencing the effectiveness of pricing in the unique business environment of Hyderabad. The findings of this study are likely to shed light on the precise strategies that yield the highest impact on sales revenue for SMS pharmaceutical firms in Hyderabad. The outcome of the study may provide actionable insights for industry practitioners, policymakers, and researchers interested in enhancing the competitiveness and sustainability of SMS pharmaceutical businesses.

Eventually, this study gives to the corpus of current knowledge by offering a focused research into the total impact of pricing on the sales revenue of SMS pharmaceutical firms in a dynamic regional market. The inferences of these findings extend beyond the local context, serving as a precious reference for similar businesses operating in other regions and contributing to the overall understanding of marketing strategies in the pharmaceutical sector.

Keywords: Pricing Strategy, Sales Revenue, Competitive Landscape, Consumer Behavior, Pricing impact, Business Sustainability.