A STUDY ON CHALLENGES OF HANDLOOM ENTREPRENEURS IN TELANGANA.

Abstract

The purpose of the study is to identify the challenges faced by the handloom entrepreneurs in Telangana. The epidemic and lockdowns of the last two years had a severe &  unfair impact on the Indian economy and destroyed the lives and livelihoods of many individuals, especially those employed in MSMEs, of which Handloom is one. The handloom sector has faced several challenges, including a scarcity of raw resources, marketing, and finance, as well as a significant number of favours provided to authorities in the state. The present study reveals after reviewing the several pieces of literature and reports published by the govt of Telangana that there are several factors which are more challenging to sustain in the competitive market. The factors which are related like production-related problems, the unorganised nature of the industry, lack of technology upgradation, lack of awareness of handloom products, lack of quality of standardisation, lack of advertising and promotional efforts and lack of market information for the entrepreneurs. the present study has adopted qualitative research to explore the problems faced by Telangana entrepreneurs in the handloom sectors.  

Keywords: Handloom, Entrepreneurs, MSMEs, Challenging, and Epidemic.