THE EFFICACY OF INBOUND MARKETING STRATEGIES ON CUSTOMER’S PURCHASE DECISIONS: AN ANALYTICAL STUDY IN RETAIL SEGMENTS OF KOZHIKODE DISTRICT OF KERALA

Authors

  • Deon Bablu Thomas, Dr. S. Tamilarasi Author

Abstract

Inbound marketing is the practice of providing quality content that meets the demands of your intended audience and generates long-term customer connections.  Your consumers are your clients because you solve their concerns. That is the goal of inbound marketing: to provide the answers that those you are targeting are looking for. Those solutions may take the shape of a variety of offerings across all of your channels, each tailored to interact with prospective customers at various phases of the purchasing cycle. The present research is to determine the impact of inbound marketing methods on retail customer’s purchase choices. Primary data was acquired from 208 retail clients in Kerala's Kozhikode district. The findings indicate that inbound marketing strategies have a beneficial impact on customer buying choices.

Keywords: Inbound Marketing – Customer’s Purchase Decisions – Inbound Marketing Strategies – Future, Scope of Inbound Marketing.

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Published

2023-12-20

Issue

Vol. 5 No. 2 (2023)

Section

Articles

How to Cite

THE EFFICACY OF INBOUND MARKETING STRATEGIES ON CUSTOMER’S PURCHASE DECISIONS: AN ANALYTICAL STUDY IN RETAIL SEGMENTS OF KOZHIKODE DISTRICT OF KERALA. (2023). Journal of Research Administration, 5(2), 9107-9115. https://journalra.org/index.php/jra/article/view/1019