CSR AND SUSTAINABILITY: A TRIPLE BOTTOM LINE EXPLORATION IN AUTO INDUSTRY

Abstract

Corporate Social Responsibility (CSR) commonly signifies a business's commitment to applying environmentally and socially sustainable practices. It highlights their initiate to positively employ with the environment and the societal groups they function within. The purpose of this research paper is to evaluate and compare the Corporate Social Responsibility (CSR) initiatives of four leading automotive companies in alignment with the United Nations Sustainable Development Goals (SDGs). The study aims to understand how each company's CSR initiatives contribute to economic, social, and environmental sustainability by using the Triple Bottom Line (TBL) framework. Information was collected through a comprehensive review of publicly available reports, publications, and official websites. A comparison matrix was used to framework each company's activities and their alignment with specific SDGs. This research will assist as a guide for other companies in the automotive sector and beyond, representing how CSR initiatives can be efficiently aligned with global sustainability aims. Policymakers and corporate strategists can lead from these insights to plan their CSR strategies for extensive social, economic, and environmental impact. The findings validate that these companies are enthusiastically contributing to several SDGs including but not restricted to education, health, and gender equality. Such contributions have substantial implications for community development, women empowerment, and environmental protection. These companies set an example for how private sectors can involve in responsible business practices that are socially impactful. The originality of this research lies in its multi-dimensional approach that not only compares the CSR initiatives of these automotive companies but also aligns them with international sustainability frameworks like the UN SDGs. It offers an inclusive outlook that interconnects corporate strategy, social impact, and global sustainability purposes, serving as a distinctive resource for stakeholders across sectors. The study reveals that while all four companies are dedicated to CSR, the specific strategies and focus areas vary, proposing exclusive pathways for accomplishing global sustainability aims.

Keywords: Sustainable Development, Corporate Social responsibility, Customer Support