ENTREPRENEURIAL INTENTION AMONG THE YOUTH FARMERS TO ENTER THE KASHMIRI SAFFRON INDUSTRY

Abstract

The present paper endeavours to understand the phenomenon of entrepreneurial intention among young farmers in Kashmiri saffron sector through the application of the behavioural model; theory of planned behaviour’s two variables attitude towards behaviour and subjective norm and an individual variable propensity to take risk. Data sample of 220 second generation saffron farmers was collected. After data screening process, descriptive statistics and inferential statistics were used to examine the data. Results of hypotheses testing revealed that all the factors under study has positive impact entrepreneurial intention where subjective norm was found slightly higher than that of attitude towards behaviour and propensity to take risk. The results of this study will help in understanding the phenomenon of entrepreneurial intention among second generation farmers in Kashmiri saffron sector.

Key words: Entrepreneurship, Entrepreneurial intention, Kashmiri Saffron, young farmers.